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L’INDISPENSABLE PERSONNALISATION DES STRATÉGIES MARKETING MULTICANALES
Topic: PersonalizationTags: personalizationmultichannelmarketingLa personnalisation est le premier levier de la fidélisation du client, dans un contexte où ce dernier est on ne peut plus en mesure de...
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Wie wichtig ist die persönliche Kundenansprache?
Topic: PersonalizationTags: personalization marketing Das Marketing muss sich mit einem neuen Paradigma auseinandersetzen: Kunden durch die Zusammenarbeit mit Maschinen ein noch persönlicheres Erlebnis...
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Cinco sugerencias para retailers / minoristas para personalizar los...
Topic: PersonalizationTags: personalizationdigital marketingMientras las tecnologías avanzan, los canales sociales proliferan y los consumidores empiezan a ser más conocedores con respecto al marketing...
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Personalization: mission critical to modern marketing comms
The last few years have seen a steady fragmentation of the different types of marketing communication that brands send out. So much so that it is turning customers and potential customers off, even if...
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Preference centres. What are they and why do they matter in the age of...
A preference centre is a type of webform which can be included on your website as part of your subscription process or a landing page as part of a larger customer journey, typically on a welcome...
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Hyper-personalized marketing: how exactly is it done?
Personalization is not a fad. More and more companies are making the switch to personalized marketing as opposed to the generic, spray and pray type marketing that is all too common. Results coming...
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How brands can give their customers a truly personalized experience
Consumers are connecting with businesses and brands via multiple channels, which means marketers need to do more to drive customer loyalty. Marketing teams need to harness actionable insights from the...
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Hyper-personalized marketing: how exactly is it done?
Personalization is not a fad. More and more companies are making the switch to personalized marketing as opposed to the generic, spray and pray type marketing that is all too common. Results coming...
View ArticleClik here to view.
Why personalization is the key to effective cross-channel digital marketing
We know personalization is the buzzword of the moment. The term is everywhere, discussed by everyone as the saviour of our modern marketing times. It is also in danger of becoming ubiquitous – the...
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Why personalization is the key to effective cross-channel digital marketing
We know personalization is the buzzword of the moment. The term is everywhere, discussed by everyone as the saviour of our modern marketing times. It is also in danger of becoming ubiquitous – the...
View Article